There is no “average day” at Diamond Bride, unless one were to describe it as “Busy!”. Located in Plymouth, MN, Diamond Bride stocks over 500 dresses, and there are always brides getting alterations, and more ordering custom gowns, and yet others ordering dresses for their bridesmaids. The store’s owner Colby John personally selects its wedding gowns from around the world. Not only that, he designs his own line that’s carried at the store, as well as in over 200 stores across the country.
Prior to designing wedding gowns, Colby John was actually a National Champion gymnast, but once he began managing a bridal store in his native Iowa, he realized he loved the bridal industry and wanted to become an even bigger part of it. Since becoming the owner of Diamond Bride and establishing his own line, he has dressed thousands of brides and continues to use his creativity to please brides every day. We asked John some fun facts to get a side of him some don’t often see, and here’s what we learned!
Favorite Season for a Wedding: Spring
Red or White Wine: White
Heels or Flats: Heels
Black Tie or Farm to Table: Black Tie
Veil or no Veil: No veil
Chocolate or Vanilla: “Vanilla Bean to be exact!”
Go-to comfort food: Burger
Favorite board game: Monopoly
Favorite music genre: Country
Person you’d want to sit next to on an airplane: Michelle Obama
When you were little, Profession You Wanted to Be When You Grew Up: Doctor
It’s not surprising that as a child, John wanted to be a doctor when he grew up. He describes his business as “selfless, unique and beautiful” and his passion for helping brides look their most beautiful is the driving force behind his success. Come check out some of his gorgeous gowns at the Twin Cities Bridal Show September 22 at the Saint Paul RiverCentre.